Brand identity and logo system for J. Thomas Plastic Surgery, a high-end plastic surgery and medical aesthetics practice looking to attract a youthful, style-conscious clientele seeking both elegance and authenticity.

CLIENT

J. Thomas Plastic Surgery

CREDITS:

Art Direction and Web Design: Kristen Ritzenthaler

Agency: Hawthorn Creative

THE ASK

Dr. Tom approached our agency with a desire for a brand identity that conveyed youthfulness, sophistication, and timeless appeal. As lead designer on the brand identity, I drew inspiration from iconic fashion houses like Tom Ford and Michael Kors, aiming for a design that strikes the perfect balance between feminine grace and masculine strength—timeless yet on-trend.

THE SOLUTION

Logo Design – I crafted a bespoke wordmark that feels modern and sleek, with subtle nods to classic fashion labels. The result: a logo that's simultaneously bold and refined.
Stylized Aesthetic – Every element—from typography to color palette—was designed to reflect a harmonious blend of contemporary elegance and professional confidence.

SEE THE BRAND IN ACTION

Site design by Kristen Ritzenthaler (Hawthorn Creative)