Hello, I’m Louise.

I am a New England-based Art Director and Creative Strategist who sits at the rare intersection of uncompromising visual craft and scientific marketing experimentation. Over the past decade, I’ve specialized in taking ambiguous brand briefs and engineering them into scalable, high-performing omnichannel systems.

My career began in the (sometimes unforgiving) world of luxury print and editorial design. There, I mastered the rules of layout, brand systems, and meticulous typography where you only get one chance to print it perfectly.

Today, operating within the fast-paced Creative Lab at Wayfair, I apply that same high-end design discipline to digital product ecosystems and lifecycle conversion funnels. Whether I’m auditing an email flow, utilizing generative AI workflows to accelerate template production, or running multi-variable A/B tests to isolate consumer buying psychology, my goal remains the same: to prove that beautiful, brand-right design & performative content testing is the ultimate driver of business performance.

I believe that the best creative work doesn't just look stunning on a screen or a page - it solves complex user friction, adapts effortlessly to modern technology, and moves a business forward.

When I'm not in Figma: You can find me hanging out with my two cats, Olive and Opie, and my husband Joe.