CLIENT

Greater Manchester Chamber of Commerce

CREDITS:

Art Director: Kristen Ritzenthaler

Developer: Steve Alves

Design Director: Aimee Skidds

Agency: Hawthorn Creative

GMCC was working with a templated, outdated platform that didn’t align with its refreshed branding. The key objectives included:

Deploying a fully custom WordPress site that captured the bold spirit of Manchester
Designing a dynamic, user-friendly blog
Streamlining the membership sign-up process
Integrating a mini-site for Manchester Youth Professionals—all within the same site

Tailored Design: Inspired by the Chamber’s updated logo and color palette, I crafted an interactive, youthful layout that highlights Manchester’s dynamic personality.
Content Strategy: Redesigned the blog platform to be engaging and easy to update, encouraging thought leadership and local storytelling.
UX Enhancements: Simplified membership signup with clear navigation and on-point calls-to-action.
Mini‑site Integration: Seamlessly incorporated a dedicated hub for Young Professionals—maintaining visual and structural consistency across the site.